Now how does content go viral within TikTok? And can we use TikTok for marketing in order to increase visibility and awareness for our brands? Top TikTok Platforms and Agencies With the app booming in its popularity, it certainly is considered one of the go-to digital social networking services amongst the giants of social media, Facebook, Instagram and Twitter. Viewers can ‘like’, comment and/or share the videos by forwarding it to their connections via direct message or sharing them on their other social media channels. This is why several dance challenges have gone viral from this platform. Talking about the video content itself, TikTok allows creators to add a variety of effects, filters and background music to their videos.
This selection also relies on many other factors, such as your location, language and device settings, hashtags, captions and genre categorisation as well as the accounts and content you usually follow and engage with.Īll relevant content to the user is presented on their feed where they can continue to discover more videos that they will most likely be entertained by. the For You page, is based on the interests of the individual users, which is picked up by TikTok’s algorithm. Users can scroll through their feeds and explore new video content from TikTokers. To understand how TikTok advertising works, let’s first talk about how TikTok is used as an app.Īs we discussed above, the platform consists of videos that are up to 60 seconds long, usually containing very snappy and fast-paced clips.
Intellifluence Influencer marketing made easy View more How does TikTok advertising work? With the help from some of the top TikTok marketing companies you can get your product to where you want it to be, quickly and surely.
So now is the best time to utilise the power and success of the app for your own professional gains.īut you may be new to the game and may not know how to use it just yet. The concept of creating a short clip that can go viral is appealing to many, increasing users to engage and interact with content massively. It’s no surprise that TikTok is slowly grabbing the attention of business owners as an effective marketing channel. Within a year of TikTok’s development, it already had 1 million views a day.For example, Jennifer Lopez got 69 million more views on TikTok compared to Twitter for posting the same video, despite having 40 million fewer followers on TikTok.Īlso, in 2019, TikTok’s #Raindropchallenge accumulated over 995 million views. Engagement on Tiktok is remarkably high.TikTok offers Brand Takeover Ads, which can cost $50,000 a day with five million impressions guaranteed.TikTok grew children’s social media use by 100% in 2019, and 200% in 2020.In the UK, TikTok is set to reach 10 million users in 2021.TikTok is projected to have 79.6 million users in the USA in 2022, which may climb to 88.7 million in 2024.With business owners not recognising TikTok as an evolving powerful marketing tool just yet, now is the perfect opportunity to take advantage of this low competition and start thinking about implementing some top-level TikTok marketing strategies.Īnd if you’re still not yet fully convinced to use TikTok advertising for your business, it’s time we hit you with some more facts: alone, 53% of TikTok users are above the age of 30? And this is mainly due to TikTok being known to mainly target a younger audience.īut did you know that in the U.S. And you’re not wrong in doing so, as several business owners are having the same thought. Now you may be thinking “why exactly TikTok?”. Why should I use TikTok advertising for my business? So, it may be the perfect marketing goldmine for your business, attracting more potential customers at a rapid speed. TikTok may be the new social media powerhouse, but there is still less competition given its rather recent evolution. While the app mainly resonates with a younger audience, due to its rapid growth in popularity and brands targeting this age group, TikTok is starting to attract more businesses and professionals. So, even if you have not used the app yourself, there is no doubt you’ve heard of TikTok – whether it is a reference to a viral TikTok clip, a dance challenge or a simple TikTok logo in the bottom corner of a video. Topics ranging from nutrition and fitness to campaigning for change, TikTok is the ultimate platform for short-form mobile videos. TikTokers typically film snappy videos, using effects, filters, on-screen captions and music, using hashtags and categorising to get discovered by users. Now, there are no limits to what you can do on TikTok, maintaining the emphasis on incorporating music. Our ever-changing best practices and influencer marketing drive performance on the newest platforms. Moburst helps brands over-deliver on growth goals.